The influence of social network media on consumer behaviour Essay

The influence of social network media on consumer behaviour - Essay Example Such response is said to be affected by consumers’ behavior. Thus, it is clear by this line of argument that consumers’ behaviours need to be substantially understood in order to successfully convey the message about the product. In this level of information, buyer behaviour is important consideration. According to Kotler et al (1999), buyer behaviour is in line with consumers’ ability to choose and consume. These consumers can be identified as individuals or households with the capacity to pay for something for personal consumption. Thus, in today’s marketing system, marketers are able to use different media to effectively convey the message about their products directly to the consumers. In today’s marketing activities, there are different messages imparted by the media for the prospective customers with regards to a specific line of offerings. This means that the media remain one of the most effective channels where information or messages about a certain line of products can substantially and effectively reach to prospective customers. Thus, it would make sense to essentially create information channeled through the media because in that way detailed information about an offering can reach to the consumers. Today, the existence of social networks brings forward the ability of marketers to integrate information on the different line of offerings directly to the consumers with and without the latter knowing so much about it in detail. In its general context, social network is consisting of individuals who are considered actors with sets of relations defined among them (Wasserman and Faust, 1994). These individuals may be friends or belong to a certain organisation with one common interests and dislikes. These individuals may be also looking for someone else who could be their ultimate partners in life in the future. These individuals may be those who have common and basic interest on particular subjects such as religion, tec hnology, sexual relationships and others. Knowing that a social network is concerned about all these things, it is easy for marketers to create remarkable moves in order to design strategies that fit to the needs of target buyers. The existence of social network media seems to be increasing and even users of them are increasing in number. This only proves that connecting people from all over the world is such a good strategy that will link consumers together in one particular purpose in the first place. This is to know their buying behaviour in a universal context. In particular, this paper talks about the influence of social network media on consumer behavior. In detail, this would talk about the impact of social network media on consumers’ personality, attitude, culture, perception and more and how these in particular defined their buying behaviour. Characteristics affecting consumer behaviour According to Kotler et al. (1999), there are characteristics of buyers that can i nfluence their buying behaviour and these include cultural, social, personal and psychological. Integrating these characteristics in the social network media would therefore make a sound move among marketers who always seem busy to study and influence buyers’ behaviours. This shows the importance to understand each of these characteristics in the context of social network media. This brings forward the ability to analyse up to what level are these concepts of consumer behaviour

Friendships with a pinch of salt Essay Example | Topics and Well Written Essays - 250 words

Friendships with a pinch of salt - Essay Example Tobias had been my best friend since fourth grade. He was a bright eyed, blond haired new student who strode into the classroom as if he owned the place. While I tend to be withdrawn, he was confident, sure of himself and would always stand up for what he wanted. Up until now, I had always considered this to be a good trait, today I wasn’t so sure. â€Å"Come on, we’re running late.† He had pulled me into a half-jog; half-sprint and now turned so he was running backwards and grinned at me. The hot pavement was harsh on my bare feet and I grimaced, trying to keep up with him. I was not good at running at the best of times. My breath came in short gasps and I had to brush at my forehead to prevent the sweat from dripping down into my eyes. â€Å"Run faster.† He egged me on. Finally, we stopped and I stood breathing heavily holding the wall up, or perhaps it was holding me. The world swam in front of my eyes and I could vaguely see Tobias standing in front of me looking slightly concerned. â€Å"Hey. Are you alright?† He put his hand on my shoulder and looked at me. I tried to answer him, but it was hard to talk. The words caught in my mouth and it was becoming difficult to breathe, each breath was harder than the one before. I fumbled in my pockets, looking for my inhaler. There were far too many pockets on this pair of shorts, two on each leg, two on the back and another couple of hidden pockets inside other ones.

An Ethical Evaluation of Product Placement

An Ethical Evaluation of Product Placement Product placement is the way in which brands are placed into non-advertising media like computer games, books, popular songs and stage plays for e.g. sponsored animations for the promotion of Cadburys chocolate placed in the UK TV soap Coronation Street after the opening titles and after and before the commercial breaks; this is affecting the children and luring them to buy the Cadbury chocolate because small children cannot differentiate that this is an add. It is a growing phenomenon in market, which has received relatively little attention from business ethicists. In marketing at the macro level, there are issues of sustainability and waste of resources through overconsumption by fostering greed and materialism. Marketing operates at the hub of wealth creation; it attracts a lot of the general criticism directed at capitalism concerning the erosion of natural resources and the destruction of the environment. At micro level, it attracts a lot of criticisms for specific cases of dec eit or cheating, such as misleading/inappropriate food labels or differential price advertising. There is widespread criticism of marketing practices promoting products that are harmful to health, like high-fat and high-salt foods, cigarettes and alcohol. UK has made Ofcom(Office of Communication) to make the laws regarding product placement in a way described above.The code includes a section on Commercial references and other matters. Within this section, three principles are specified (under Section 10): (1) broadcasters must maintain full editorial control over programmed content, (2)editorial and advertising must be clearly separated, and (3) product placement is prohibited (http://www.ofcom.org.uk/tv/ifi/codes/bcode/commercial/). Product placement and conventional marketing ethics Ethical evaluation of marketing practices has generally used three major strands of moral philosophy, utilitarianism, deontology and virtue ethics (Robin Reidenbach 1987). We are discussing 2 of them. A utilitarian evaluation of marketing is mainly to focus on its usefulness to society, the fact that at a micro level, it aids mutual exchanges between producers and consumers, while at a macro level, it enables the society to enjoy the benefits of the division of labor. The ethical concerns of consumers regarding product placement fit into this category product placement of guns and cigarettes, for example, may be seen as unethical by some consumers. A utilitarian evaluation may well come to the conclusion that product placement is indeed, an ethical practice. This is under the reasoning that the increased sales are the signs of customer satisfaction as can be reasonably assumed at least for cases of explicit product placement. On the other hand, there is the risk that increased product placement might, undermine the quality of mediated entertainment and information,, thus reducing social, utility even when it increases economic utility. Virtue ethics may provide the greatest critique of product placement because it focuses on the intentions and the character of the person initiating the action rather than the ethical status of the act itself. By evaluating the virtual ethics in product placement ome points which can be drawn are in marketing, legality must be the main criterion for judging the ethical status of the motive.A marketing campaign done for the consumers who are well informed and who know that this is a type of advertisement differs in ethical terms from advertising to children who cannot distinguish between TV programs, games, songs and advertising. If many consumers are aware about the technique of product placement, then it will have very less effect ethically. Many young consumers indeed know about the nature and extent of product placement as it occurs in movies, TV shows and other entertainment products. But the extent to which even an intelligent audience is aware of a product placement communication while they are just enjoying the dramatic entertainment is very difficult to establish. Many consumers will say that they are not influenced by advertising, but this claim seems no more credible than the claim of knowing about product placement as a marketing technique, it does not immune one to deception. Hence, there is a need for an ethical analysis that deals with product placement, which again can apply a utilitarian, a deontological and a virtue ethics perspective; except this it also needs to consider situation-specific factors that arise from the nature of the product, the degree of consumer knowledge, the implication of, market segmentation strategies, the intention, of the marketer and, the intrinsic honesty of, the method of persuasion used.

Wolff’s View on Feminine Sexuality in Chopin’s The Awakening :: Chopin Awakening

Wolff’s View on Feminine Sexuality in Chopin’s The Awakening In her essay â€Å"Un-Utterable Longing: The Discourse of Feminine Sexuality in Kate Chopin’s The Awakening† Cynthia Griffin Wolff sees the lack of a language—for Edna Pontellier’s sexual desires in particular and female sexuality in general—as the main theme in Chopin’s novel. She particularly looks at how issues of sexuality remain unsaid in the novel, or how they are expressed in a different way, because of the lack of a language of feminine sexuality. As Ross C Murfin points out in his introduction to this essay, Wolff combines several theoretical perspectives such as feminism, gender studies, new historicism, psychoanalytic criticism, and deconstruction (376). Wolff introduces her thesis in her initial discussion of the opening passage of The Awakening stressing the fact that the parrot has no language of its own. She remarks that â€Å"there is a sense of enigma (or fraud) about this bird who seems able to communicate but is not† (376). Similarly the main character Edna Pontellier can’t communicate her needs. The first part of Wolff’s essay is a six-page assessment of the image of women current at the end of the nineteenth century showing the lack of a language for intimacy and sexuality. She looks specifically at the work of William Acton, an author widely read at the time. According to him women didn’t have sexual feelings of any kind; hence he saw no reason to talk about those issues. Wolff criticizes that this false image of women as a-sexual beings created by writers such as Acton also mislead the men of that time in their perception of women. Wolff argues that a â€Å"vernacular of ‘motherhood’† (386) replaced the missing language of intimacy and sexuality. In this context she refers to the passage when Là ©once comes home, Edna rejects his advances, and instead of reproaching her of neglecting her marital duties, he blames her for not taking care of the children. Là ©once turns the disappointment of the rejection into a reproach of neglected moth erly duties. According to Wolff, the true subject of Chopin’s novel, â€Å"may be less the particular dilemma of Mrs. Pontellier than the larger problems of female narrative that it reflects; and if Edna’s poignant fate is in part a reflection of her own habits, it is also, in equal part, a measure of society’s failure to allow its women a language of their own† (388).

Puritan Society During the 1600’s Essay

Throughout history, many people have wanted to create a model society. During the 1600’s, Puritans in New England tried to establish a perfect society. The settlers sought to create a colony that was free, contained a strong sense of religion, and was perfect and admired. The Puritans tried to create a liberated society. They first wanted to be free from England. They wanted to prevent what had gone wrong in England from happening in their colonies. In England, many people faced persecution because of their beliefs. Many people came to America seeking religious freedom. During the reign of Charles I in England, the only way people could get religious freedom was to sail to America, mostly to the Massachusetts Bay Colony. Here, the settlers placed a very strong emphasis on religious freedom. The Puritans ended up constructing the Massachusetts Bay Colony based on their religious freedoms and beliefs. The colonists managed to accomplish many of these goals. But a few of these goals did not go as they had originally wished. The freedoms in America eventually became the same as it was in England, because the government taxed all the people, church members or not, and they enforced a law forcing people to attend church services. The Puritans fulfilled the freedoms that they wanted, but these liberties did not last long. The settlers also wanted their colonies to have a very strong sense of religion. The New England Puritans were very intense in religious matters. They wanted to be a very holy society. To ensure this, the church and the government worked together; the religion was very closely connected with the Puritan political structure. Their mixture of religion and politics was based on self-government, limited government, individualism, and the community’s right to control, meaning that the community could control all its members in a common interest. They were very serious about religion because they were founded upon religious beliefs. They felt very strong about purifying the Anglican Church. Their churches because Congregational Churches; therefore, they emphasized local control and independence. The colonies, especially the Massachusetts Bay Colony, aspired to maintain this â€Å"holiness†, and they accomplished it, but it got out of hand. Their mixture of politics and religion soon turned into a theocracy, where it was hard to  see where church and state separated. As their religious freedom lessened, the colonies became more and more like England over time. The colonists wanted their colonies to be admired. In order for this to happen, the colonies needed to be â€Å"perfect†. They set boundaries about who they would let settle there: they only let religiously acceptable people in. The colonists thought that they needed a strict orthodoxy to survive. They were trying to create a holy empire, or a â€Å"city on a hill†, that would be looked up to by the rest of the world. They wanted to become a â€Å"beacon to others† (Brinkley, 1999). The governor of Massachusetts Bay, John Winthrop, described an ideal society in â€Å"Model of Christian Charity†. The settlers wanted to create a â€Å"New Jerusalem†, or John Winthrop’s â€Å"city on a hill†, to be admired by everyone, and they were willing to do almost anything to achieve it. The New England Puritans were also very hard workers, and they had a very strong work ethic. They were serious and hardworking people who led very useful lives. They were against anything that wasted time or resources, such as playing cards or gambling. They believed that if they worked hard then they would be successful; therefore they thought material success and prosperity were favors from God. Although the Puritans created a strong and energetic society that would influence American culture far after their time, they still could not live up to the ideal conditions that John Winthrop discussed. They also could not keep up their passion for religion, so in the end, their colonies were far from perfect. The settlers tried very hard to create these perfect and holy societies. They gained freedom from England, including the freedom to worship as they wanted. They then founded colonies based upon religion with a very strict and holy society. They wanted these colonies to be admired by being what they thought to be â€Å"perfect†. No matter how hard they endeavored, these colonies only became more and more like England. They New England Puritans tried very hard, but they never achieved their model society. Works Cited Brinkley, Alan. (1999). American History: A Survey, Tenth Edition. Boston: McGraw-Hill College. Sage, Henry J. (2003). Colonial American History: Puritan New England. www.nv.cc.va.us/nvsageh/Hist121/Part1/NewEngland.htm.

Experience of the readers Essay

I have always looked up to my father’s good qualities and he was able to guide me in developing my interest in Economics. I have discovered that Economics have a wide range of topics and one of them would be dealing with people through Social Science. The scope it covers would range from analysis of figures to human relations and interaction. In order to fully understand this topic, skills and critical thinking should be integrated with important knowledge and logic. I view Economics in a fascinating way since I look at problems as challenges that are both innovative and worthwhile as I device solutions through the scientific method. I find joy in dealing with complicated problems since the task of using the mind as a tool is a very good way to express my interests. I believe that no matter how hard a problem is, there is a solution that can be formulated in order to compensate for insufficiencies. Though economics is a complicated field composed of many factors and variables, I view it as one would see through a kaleidoscopic where in the images viewed are beautiful pictures that exhibit complication yet there are qualities of beauty and art. Economics is an art in itself where in it works to ease the burden of the population through proper allocation of resources and other means. I believe in the role of the economist and intend be a part of the central economy as a person dealing with problems and formulating solutions. Answer (2) The author that I enjoy the most and see as the most significant is Mark Twain. His literary work is a great tool to identify the deterrents of society through satirical social commentary as a criticism on the hypocrisy highlighting the negative quality of characters being subjected. He used his works as a way to express his grievances which makes him a tool for change for the betterment of society. The novel which served a great role during his time is The Adventures of Huckleberry Finn. It has showed the true colors of society that few dared to expose. His significant effort on this issue paved the way to the formulation of a new outlook in life. The art of the literary work of Mark Twain also shows good quality in the style and presentation which greatly enhances the experience of the readers. The style is smooth and precise in which the ideas are very accurate and depicts the real life condition of that time. The plot unfolds in a way that story is presented in a fascinating way that gives meaning and continuity with the story. It incites deep thinking that will help the readers identify the necessary reformation needed at that time. The pictures illustrated in the novel are a timeless one since new ideas can be gained every time a person repeatedly reads it. He depicts society as something in need of reformation and renewal together with the social trend that shows racial discrimination and oppression.

Queen of the Amazons Essays

Queen of the Amazons Essays Queen of the Amazons Paper Queen of the Amazons Paper Lydia and Wickhams marriage is an illustration of a regretful marriage. Their marriage was dependent on appearance, exceptional looks, and childish life. Once these values can no longer be viewed by one another, the once passionate connection will gradually disappear. In the novel, Lydia and Wickhams marriage slowly breaks down; Lydia ends up being a typical guest at her sisters home when her husband was gone to enjoy himself in London or Bath. Through their association, Jane Austen indicates that quick marriage dependent upon meaningless reasons rapidly fails and leads to sadness. Midsummer Nights Dream is a play by William Shakespeare about four specific stories that change throughout the play. Passionate love shows up on numerous occasions in A Midsummer Nights Dream. Hermia and Lysander show young, foolish fondness, while Helenas cherish is that of desperation. Demetrius love is inconsistent. Theseus earns his affection, Hippolyta, as a trophy of war. Titania and Oberon, married for advances, dispense pain and slyness on one another normally. While there is no living relationship of love that suits all the couples together. The marriage between Theseus and Hippolyta is used by Shakespeare to show compelled affection: I wooed thee with my sword. Hippolyta, having been the Queen of the Amazons, has been prevailed over by Theseus and is in this way under commitment to marry him, consequently indicating compelled affection. She is devoted to Theseus, who in return treats her well. When Theseus declared wooed it implies that Theseus is truthfully in love with Hippolyta and does wish to treat her properly. Hermia and Lysander are the lovers where nothing goes their way. Their affection is so solid that nothing would get in the way of their love. Hermia is confronted with a determination to marry Demetrius, the man she doesnt have feelings for. The father of Hermia is the one setting up the marriage. Their affection is so strong that they will let nothing stop them, so they run together into the woods. This sincerely is an indication of correct affection. Helena talks deeply describes, Love looks not with the eyes, but with the mind and therefore is winged cupid is painted blind This implies that when you love someone, it doesnt matter what they look like but what is on the inside. Since Cupid is painted blind he doesnt love with his eyes but with his mind as he loves whats on the inside. One of the sorts of love that is not quite love but a large number of individuals oversight it as love is lust. This isnt being attracted with the person but loving one of their qualities. This is demonstrated with the association among Demetrius and Hermia. Demetrius just needs Hermia for the interest and not for who she is. An additional sort of adoration that might be exhibited is an unrequited love. This might be communicated by Helena and Demetrius. Helena adores Demetrius with every last trace of her heart but he doesnt want anything to do with her since there is no interest. Its a restricted sort of affection. Helena says, We should be wooed and were not made to woo. This means that she is attempting to tempt Demetrius, not him trying to tempt her.