The influence of social network media on consumer behaviour Essay

The influence of social network media on consumer behaviour - Essay Example Such response is said to be affected by consumers’ behavior. Thus, it is clear by this line of argument that consumers’ behaviours need to be substantially understood in order to successfully convey the message about the product. In this level of information, buyer behaviour is important consideration. According to Kotler et al (1999), buyer behaviour is in line with consumers’ ability to choose and consume. These consumers can be identified as individuals or households with the capacity to pay for something for personal consumption. Thus, in today’s marketing system, marketers are able to use different media to effectively convey the message about their products directly to the consumers. In today’s marketing activities, there are different messages imparted by the media for the prospective customers with regards to a specific line of offerings. This means that the media remain one of the most effective channels where information or messages about a certain line of products can substantially and effectively reach to prospective customers. Thus, it would make sense to essentially create information channeled through the media because in that way detailed information about an offering can reach to the consumers. Today, the existence of social networks brings forward the ability of marketers to integrate information on the different line of offerings directly to the consumers with and without the latter knowing so much about it in detail. In its general context, social network is consisting of individuals who are considered actors with sets of relations defined among them (Wasserman and Faust, 1994). These individuals may be friends or belong to a certain organisation with one common interests and dislikes. These individuals may be also looking for someone else who could be their ultimate partners in life in the future. These individuals may be those who have common and basic interest on particular subjects such as religion, tec hnology, sexual relationships and others. Knowing that a social network is concerned about all these things, it is easy for marketers to create remarkable moves in order to design strategies that fit to the needs of target buyers. The existence of social network media seems to be increasing and even users of them are increasing in number. This only proves that connecting people from all over the world is such a good strategy that will link consumers together in one particular purpose in the first place. This is to know their buying behaviour in a universal context. In particular, this paper talks about the influence of social network media on consumer behavior. In detail, this would talk about the impact of social network media on consumers’ personality, attitude, culture, perception and more and how these in particular defined their buying behaviour. Characteristics affecting consumer behaviour According to Kotler et al. (1999), there are characteristics of buyers that can i nfluence their buying behaviour and these include cultural, social, personal and psychological. Integrating these characteristics in the social network media would therefore make a sound move among marketers who always seem busy to study and influence buyers’ behaviours. This shows the importance to understand each of these characteristics in the context of social network media. This brings forward the ability to analyse up to what level are these concepts of consumer behaviour

Friendships with a pinch of salt Essay Example | Topics and Well Written Essays - 250 words

Friendships with a pinch of salt - Essay Example Tobias had been my best friend since fourth grade. He was a bright eyed, blond haired new student who strode into the classroom as if he owned the place. While I tend to be withdrawn, he was confident, sure of himself and would always stand up for what he wanted. Up until now, I had always considered this to be a good trait, today I wasn’t so sure. â€Å"Come on, we’re running late.† He had pulled me into a half-jog; half-sprint and now turned so he was running backwards and grinned at me. The hot pavement was harsh on my bare feet and I grimaced, trying to keep up with him. I was not good at running at the best of times. My breath came in short gasps and I had to brush at my forehead to prevent the sweat from dripping down into my eyes. â€Å"Run faster.† He egged me on. Finally, we stopped and I stood breathing heavily holding the wall up, or perhaps it was holding me. The world swam in front of my eyes and I could vaguely see Tobias standing in front of me looking slightly concerned. â€Å"Hey. Are you alright?† He put his hand on my shoulder and looked at me. I tried to answer him, but it was hard to talk. The words caught in my mouth and it was becoming difficult to breathe, each breath was harder than the one before. I fumbled in my pockets, looking for my inhaler. There were far too many pockets on this pair of shorts, two on each leg, two on the back and another couple of hidden pockets inside other ones.

An Ethical Evaluation of Product Placement

An Ethical Evaluation of Product Placement Product placement is the way in which brands are placed into non-advertising media like computer games, books, popular songs and stage plays for e.g. sponsored animations for the promotion of Cadburys chocolate placed in the UK TV soap Coronation Street after the opening titles and after and before the commercial breaks; this is affecting the children and luring them to buy the Cadbury chocolate because small children cannot differentiate that this is an add. It is a growing phenomenon in market, which has received relatively little attention from business ethicists. In marketing at the macro level, there are issues of sustainability and waste of resources through overconsumption by fostering greed and materialism. Marketing operates at the hub of wealth creation; it attracts a lot of the general criticism directed at capitalism concerning the erosion of natural resources and the destruction of the environment. At micro level, it attracts a lot of criticisms for specific cases of dec eit or cheating, such as misleading/inappropriate food labels or differential price advertising. There is widespread criticism of marketing practices promoting products that are harmful to health, like high-fat and high-salt foods, cigarettes and alcohol. UK has made Ofcom(Office of Communication) to make the laws regarding product placement in a way described above.The code includes a section on Commercial references and other matters. Within this section, three principles are specified (under Section 10): (1) broadcasters must maintain full editorial control over programmed content, (2)editorial and advertising must be clearly separated, and (3) product placement is prohibited (http://www.ofcom.org.uk/tv/ifi/codes/bcode/commercial/). Product placement and conventional marketing ethics Ethical evaluation of marketing practices has generally used three major strands of moral philosophy, utilitarianism, deontology and virtue ethics (Robin Reidenbach 1987). We are discussing 2 of them. A utilitarian evaluation of marketing is mainly to focus on its usefulness to society, the fact that at a micro level, it aids mutual exchanges between producers and consumers, while at a macro level, it enables the society to enjoy the benefits of the division of labor. The ethical concerns of consumers regarding product placement fit into this category product placement of guns and cigarettes, for example, may be seen as unethical by some consumers. A utilitarian evaluation may well come to the conclusion that product placement is indeed, an ethical practice. This is under the reasoning that the increased sales are the signs of customer satisfaction as can be reasonably assumed at least for cases of explicit product placement. On the other hand, there is the risk that increased product placement might, undermine the quality of mediated entertainment and information,, thus reducing social, utility even when it increases economic utility. Virtue ethics may provide the greatest critique of product placement because it focuses on the intentions and the character of the person initiating the action rather than the ethical status of the act itself. By evaluating the virtual ethics in product placement ome points which can be drawn are in marketing, legality must be the main criterion for judging the ethical status of the motive.A marketing campaign done for the consumers who are well informed and who know that this is a type of advertisement differs in ethical terms from advertising to children who cannot distinguish between TV programs, games, songs and advertising. If many consumers are aware about the technique of product placement, then it will have very less effect ethically. Many young consumers indeed know about the nature and extent of product placement as it occurs in movies, TV shows and other entertainment products. But the extent to which even an intelligent audience is aware of a product placement communication while they are just enjoying the dramatic entertainment is very difficult to establish. Many consumers will say that they are not influenced by advertising, but this claim seems no more credible than the claim of knowing about product placement as a marketing technique, it does not immune one to deception. Hence, there is a need for an ethical analysis that deals with product placement, which again can apply a utilitarian, a deontological and a virtue ethics perspective; except this it also needs to consider situation-specific factors that arise from the nature of the product, the degree of consumer knowledge, the implication of, market segmentation strategies, the intention, of the marketer and, the intrinsic honesty of, the method of persuasion used.

Wolff’s View on Feminine Sexuality in Chopin’s The Awakening :: Chopin Awakening

Wolff’s View on Feminine Sexuality in Chopin’s The Awakening In her essay â€Å"Un-Utterable Longing: The Discourse of Feminine Sexuality in Kate Chopin’s The Awakening† Cynthia Griffin Wolff sees the lack of a language—for Edna Pontellier’s sexual desires in particular and female sexuality in general—as the main theme in Chopin’s novel. She particularly looks at how issues of sexuality remain unsaid in the novel, or how they are expressed in a different way, because of the lack of a language of feminine sexuality. As Ross C Murfin points out in his introduction to this essay, Wolff combines several theoretical perspectives such as feminism, gender studies, new historicism, psychoanalytic criticism, and deconstruction (376). Wolff introduces her thesis in her initial discussion of the opening passage of The Awakening stressing the fact that the parrot has no language of its own. She remarks that â€Å"there is a sense of enigma (or fraud) about this bird who seems able to communicate but is not† (376). Similarly the main character Edna Pontellier can’t communicate her needs. The first part of Wolff’s essay is a six-page assessment of the image of women current at the end of the nineteenth century showing the lack of a language for intimacy and sexuality. She looks specifically at the work of William Acton, an author widely read at the time. According to him women didn’t have sexual feelings of any kind; hence he saw no reason to talk about those issues. Wolff criticizes that this false image of women as a-sexual beings created by writers such as Acton also mislead the men of that time in their perception of women. Wolff argues that a â€Å"vernacular of ‘motherhood’† (386) replaced the missing language of intimacy and sexuality. In this context she refers to the passage when Là ©once comes home, Edna rejects his advances, and instead of reproaching her of neglecting her marital duties, he blames her for not taking care of the children. Là ©once turns the disappointment of the rejection into a reproach of neglected moth erly duties. According to Wolff, the true subject of Chopin’s novel, â€Å"may be less the particular dilemma of Mrs. Pontellier than the larger problems of female narrative that it reflects; and if Edna’s poignant fate is in part a reflection of her own habits, it is also, in equal part, a measure of society’s failure to allow its women a language of their own† (388).

Puritan Society During the 1600’s Essay

Throughout history, many people have wanted to create a model society. During the 1600’s, Puritans in New England tried to establish a perfect society. The settlers sought to create a colony that was free, contained a strong sense of religion, and was perfect and admired. The Puritans tried to create a liberated society. They first wanted to be free from England. They wanted to prevent what had gone wrong in England from happening in their colonies. In England, many people faced persecution because of their beliefs. Many people came to America seeking religious freedom. During the reign of Charles I in England, the only way people could get religious freedom was to sail to America, mostly to the Massachusetts Bay Colony. Here, the settlers placed a very strong emphasis on religious freedom. The Puritans ended up constructing the Massachusetts Bay Colony based on their religious freedoms and beliefs. The colonists managed to accomplish many of these goals. But a few of these goals did not go as they had originally wished. The freedoms in America eventually became the same as it was in England, because the government taxed all the people, church members or not, and they enforced a law forcing people to attend church services. The Puritans fulfilled the freedoms that they wanted, but these liberties did not last long. The settlers also wanted their colonies to have a very strong sense of religion. The New England Puritans were very intense in religious matters. They wanted to be a very holy society. To ensure this, the church and the government worked together; the religion was very closely connected with the Puritan political structure. Their mixture of religion and politics was based on self-government, limited government, individualism, and the community’s right to control, meaning that the community could control all its members in a common interest. They were very serious about religion because they were founded upon religious beliefs. They felt very strong about purifying the Anglican Church. Their churches because Congregational Churches; therefore, they emphasized local control and independence. The colonies, especially the Massachusetts Bay Colony, aspired to maintain this â€Å"holiness†, and they accomplished it, but it got out of hand. Their mixture of politics and religion soon turned into a theocracy, where it was hard to  see where church and state separated. As their religious freedom lessened, the colonies became more and more like England over time. The colonists wanted their colonies to be admired. In order for this to happen, the colonies needed to be â€Å"perfect†. They set boundaries about who they would let settle there: they only let religiously acceptable people in. The colonists thought that they needed a strict orthodoxy to survive. They were trying to create a holy empire, or a â€Å"city on a hill†, that would be looked up to by the rest of the world. They wanted to become a â€Å"beacon to others† (Brinkley, 1999). The governor of Massachusetts Bay, John Winthrop, described an ideal society in â€Å"Model of Christian Charity†. The settlers wanted to create a â€Å"New Jerusalem†, or John Winthrop’s â€Å"city on a hill†, to be admired by everyone, and they were willing to do almost anything to achieve it. The New England Puritans were also very hard workers, and they had a very strong work ethic. They were serious and hardworking people who led very useful lives. They were against anything that wasted time or resources, such as playing cards or gambling. They believed that if they worked hard then they would be successful; therefore they thought material success and prosperity were favors from God. Although the Puritans created a strong and energetic society that would influence American culture far after their time, they still could not live up to the ideal conditions that John Winthrop discussed. They also could not keep up their passion for religion, so in the end, their colonies were far from perfect. The settlers tried very hard to create these perfect and holy societies. They gained freedom from England, including the freedom to worship as they wanted. They then founded colonies based upon religion with a very strict and holy society. They wanted these colonies to be admired by being what they thought to be â€Å"perfect†. No matter how hard they endeavored, these colonies only became more and more like England. They New England Puritans tried very hard, but they never achieved their model society. Works Cited Brinkley, Alan. (1999). American History: A Survey, Tenth Edition. Boston: McGraw-Hill College. Sage, Henry J. (2003). Colonial American History: Puritan New England. www.nv.cc.va.us/nvsageh/Hist121/Part1/NewEngland.htm.

Experience of the readers Essay

I have always looked up to my father’s good qualities and he was able to guide me in developing my interest in Economics. I have discovered that Economics have a wide range of topics and one of them would be dealing with people through Social Science. The scope it covers would range from analysis of figures to human relations and interaction. In order to fully understand this topic, skills and critical thinking should be integrated with important knowledge and logic. I view Economics in a fascinating way since I look at problems as challenges that are both innovative and worthwhile as I device solutions through the scientific method. I find joy in dealing with complicated problems since the task of using the mind as a tool is a very good way to express my interests. I believe that no matter how hard a problem is, there is a solution that can be formulated in order to compensate for insufficiencies. Though economics is a complicated field composed of many factors and variables, I view it as one would see through a kaleidoscopic where in the images viewed are beautiful pictures that exhibit complication yet there are qualities of beauty and art. Economics is an art in itself where in it works to ease the burden of the population through proper allocation of resources and other means. I believe in the role of the economist and intend be a part of the central economy as a person dealing with problems and formulating solutions. Answer (2) The author that I enjoy the most and see as the most significant is Mark Twain. His literary work is a great tool to identify the deterrents of society through satirical social commentary as a criticism on the hypocrisy highlighting the negative quality of characters being subjected. He used his works as a way to express his grievances which makes him a tool for change for the betterment of society. The novel which served a great role during his time is The Adventures of Huckleberry Finn. It has showed the true colors of society that few dared to expose. His significant effort on this issue paved the way to the formulation of a new outlook in life. The art of the literary work of Mark Twain also shows good quality in the style and presentation which greatly enhances the experience of the readers. The style is smooth and precise in which the ideas are very accurate and depicts the real life condition of that time. The plot unfolds in a way that story is presented in a fascinating way that gives meaning and continuity with the story. It incites deep thinking that will help the readers identify the necessary reformation needed at that time. The pictures illustrated in the novel are a timeless one since new ideas can be gained every time a person repeatedly reads it. He depicts society as something in need of reformation and renewal together with the social trend that shows racial discrimination and oppression.

Queen of the Amazons Essays

Queen of the Amazons Essays Queen of the Amazons Paper Queen of the Amazons Paper Lydia and Wickhams marriage is an illustration of a regretful marriage. Their marriage was dependent on appearance, exceptional looks, and childish life. Once these values can no longer be viewed by one another, the once passionate connection will gradually disappear. In the novel, Lydia and Wickhams marriage slowly breaks down; Lydia ends up being a typical guest at her sisters home when her husband was gone to enjoy himself in London or Bath. Through their association, Jane Austen indicates that quick marriage dependent upon meaningless reasons rapidly fails and leads to sadness. Midsummer Nights Dream is a play by William Shakespeare about four specific stories that change throughout the play. Passionate love shows up on numerous occasions in A Midsummer Nights Dream. Hermia and Lysander show young, foolish fondness, while Helenas cherish is that of desperation. Demetrius love is inconsistent. Theseus earns his affection, Hippolyta, as a trophy of war. Titania and Oberon, married for advances, dispense pain and slyness on one another normally. While there is no living relationship of love that suits all the couples together. The marriage between Theseus and Hippolyta is used by Shakespeare to show compelled affection: I wooed thee with my sword. Hippolyta, having been the Queen of the Amazons, has been prevailed over by Theseus and is in this way under commitment to marry him, consequently indicating compelled affection. She is devoted to Theseus, who in return treats her well. When Theseus declared wooed it implies that Theseus is truthfully in love with Hippolyta and does wish to treat her properly. Hermia and Lysander are the lovers where nothing goes their way. Their affection is so solid that nothing would get in the way of their love. Hermia is confronted with a determination to marry Demetrius, the man she doesnt have feelings for. The father of Hermia is the one setting up the marriage. Their affection is so strong that they will let nothing stop them, so they run together into the woods. This sincerely is an indication of correct affection. Helena talks deeply describes, Love looks not with the eyes, but with the mind and therefore is winged cupid is painted blind This implies that when you love someone, it doesnt matter what they look like but what is on the inside. Since Cupid is painted blind he doesnt love with his eyes but with his mind as he loves whats on the inside. One of the sorts of love that is not quite love but a large number of individuals oversight it as love is lust. This isnt being attracted with the person but loving one of their qualities. This is demonstrated with the association among Demetrius and Hermia. Demetrius just needs Hermia for the interest and not for who she is. An additional sort of adoration that might be exhibited is an unrequited love. This might be communicated by Helena and Demetrius. Helena adores Demetrius with every last trace of her heart but he doesnt want anything to do with her since there is no interest. Its a restricted sort of affection. Helena says, We should be wooed and were not made to woo. This means that she is attempting to tempt Demetrius, not him trying to tempt her.

Free Essays on Sandro Botticelli

Sandro Botticelli, born Alessandro di Mariano Filipepi, is considered one of the leading painters of the Florentine Renaissance. He developed a highly personal style characterized by elegant execution, a sense of melancholy, and a strong emphasis on line; details appear as sumptuous still lifes. Botticelli was born in Florence, the son of a tanner. His nickname was derived from Botticello (â€Å"little barrel†), either the nickname of his elder brother or the name of the goldsmith to whom Sandro was first apprenticed. Later he served an apprenticeship with the painter Fra Filippo Lippi. He worked with the painter and engraver Antonio del Pollaiuolo, from whom he gained his sense of line; he was also influenced by Andrea del Verrocchio. Botticelli had his own workshop by 1470. He spent almost all of his life working for the great families of Florence, especially the Medici family, for whom he painted portraits, most notably the Giuliano de' Medici (1475-1476, National Gallery o f Art! , Washington, D.C.). Adoration of the Magi (1476-1477, Galleria degli Uffizi, Florence) was painted on commission (though not for the Medicis), and contains likenesses of the Medici family as well as a likeness of himself. As part of the brilliant intellectual and artistic circle at the court of Lorenzo de' Medici, Botticelli was influenced by its Christian Neoplatonism, which tried to reconcile classical and Christian views. This synthesis may be the theme of two larger panels commissioned for Medici villas and now in the Uffizi, Primavera (1478?) and Birth of Venus (after 1482). While scholars have not yet conclusively deciphered these paintings, their slender elegant figures, which form abstract linear patterns bathed in soft golden light, may depict Venus as a symbol of both pagan and Christian love. Botticelli also painted religious subjects, especially panels of the Madonna, such as the Madonna of the Magnificat (1480s), Madonna of the Pomegranate (148... Free Essays on Sandro Botticelli Free Essays on Sandro Botticelli Sandro Botticelli, born Alessandro di Mariano Filipepi, is considered one of the leading painters of the Florentine Renaissance. He developed a highly personal style characterized by elegant execution, a sense of melancholy, and a strong emphasis on line; details appear as sumptuous still lifes. Botticelli was born in Florence, the son of a tanner. His nickname was derived from Botticello (â€Å"little barrel†), either the nickname of his elder brother or the name of the goldsmith to whom Sandro was first apprenticed. Later he served an apprenticeship with the painter Fra Filippo Lippi. He worked with the painter and engraver Antonio del Pollaiuolo, from whom he gained his sense of line; he was also influenced by Andrea del Verrocchio. Botticelli had his own workshop by 1470. He spent almost all of his life working for the great families of Florence, especially the Medici family, for whom he painted portraits, most notably the Giuliano de' Medici (1475-1476, National Gallery o f Art! , Washington, D.C.). Adoration of the Magi (1476-1477, Galleria degli Uffizi, Florence) was painted on commission (though not for the Medicis), and contains likenesses of the Medici family as well as a likeness of himself. As part of the brilliant intellectual and artistic circle at the court of Lorenzo de' Medici, Botticelli was influenced by its Christian Neoplatonism, which tried to reconcile classical and Christian views. This synthesis may be the theme of two larger panels commissioned for Medici villas and now in the Uffizi, Primavera (1478?) and Birth of Venus (after 1482). While scholars have not yet conclusively deciphered these paintings, their slender elegant figures, which form abstract linear patterns bathed in soft golden light, may depict Venus as a symbol of both pagan and Christian love. Botticelli also painted religious subjects, especially panels of the Madonna, such as the Madonna of the Magnificat (1480s), Madonna of the Pomegranate (148...

1957 and Soil

The students study a range of soil characteristics and seek to understand their relationship to soil function, land use, plant growth, environmental quality, and society/culture. This course introduces students to the variety and complexity of soils on a local, national, and international scale. This introductory course in soil science introduces the student to the study, management, and conservation of soils as natural bodies, as media for plant growth, and as components of the larger ecosystem. This course presents basic concepts of all aspects of soil science including: composition and genesis; physical, chemical, and biological properties; soil water; classification and mapping; soil conservation; management practices; and soil fertility and productivity including practices of soil testing, use of fertilizers and manures, and liming. The course introduces the relationships of soil to current concerns such as environmental quality and non-agricultural land use. This course should instill awareness of soil as a basic natural resource, the use or abuse of which has a considerable influence on human society and life in general. This course is required or on a list from which students select for many environmental and agriculturalrelated majors. It is specifically listed as a prerequisite for many other SOILS courses and for several soils-related courses taught at Penn State. This course also satisfies the requirement for 3-credits in the natural sciences (GN), for non-science maojors or any student interested in soils, ecology, or the environment. Course Objectives: At the end of this course, students should be able to: ? ? ? ? ? ? ? ? Appreciate the variety and complexity of soils. Describe the ways in which soils are an integral component of the terrestrial ecosystem. Use the technical terminology associated with the description and use of soils. Identify soil properties important to land use, environmental quality, plant growth and society/culture. Demonstrate skills required to make field observations and interpretations of soils for various uses. Retrieve and use information from a variety of sources for land use planning and soil management decisions. Explain the impact of land use and management decisions on agricultural productivity and sustainability, environmental and ecological health, and land degradation. Understand how soils can affect everyday decisions like how to develop a garden or where to build a house. – page 2 – Instructor: Dr. Mike Fidanza 234 Luerssen Office: 610-396-6330 Cell: 484-888-6714 E-mail: fidanza@psu. edu Office Hours: Monday, Wednesday, and Friday, 9:00 am – 9:50 am, and 11:00 am – 11:50 am; or, by appointment (call or e-mail to schedule an appointment) Class Lecture: Monday, Wednesday, and Friday, 125 Luerssen Building, 10:00 am – 10:50 am. Required Textbook: Brady, N. C. and R. R. Weil. Elements of the Nature and Properties of Soils. 3rd edition*. Pearson/Prentice-Hall, Upper Saddle River, NJ. *or earlier editions are acceptable Grading: 4 exams †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 300 points †¢ lowest exam score dropped †¢ 3 exams X 100 points per exam = 300 points total 15 quizzes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 150 points †¢ 15 quizzes X 10 points per quiz = 150 points total Soils Writing Assignment . †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 50 points †¢ Fertilizer Worksheet —————————————————————————————— ——–Total †¦.. 500 points Final Grade will be based on the following scale: Points Grade Points Grade ? 465 A 385 – 399 C+ 450 – 464 A350 – 384 C 435 – 449 B+ 300 – 349 D 415 – 434 B ? 299 F 400 – 414 B- Exams: Exam format is typically multiple choice, true/false, and matching. Exact content and format of each exam will be discussed in class by the instructor. The lowest exam score of the four exams will be dropped, therefore, only the top three exam scores will count towards the final course grade. Quizzes: Quiz format is typically multiple choice, true/false, and/or matching delivered online through the ANGEL course website. Exact content and format of each quiz will be discussed in class by the instructor and/or information will be available on the ANGEL course website. Soils Writing Assignment: To be explained in class. – page 3 Class Attendance and Etiquette: Attendance is highly recommended since some lecture information will not be found in the text, and handouts and other supplemental material will be available only on the day on which they are presented in class. Class attendance and participation may be considered toward your final grade. Attendance will be recorded on a random basis, however daily attendance may be recorded if absenteeism or lateness is a problem. Appropriate and respectful behavior is always expected. Also, please silence cell phones during class time. Academic Integrity: Students are expected to be familiar with the University Rules and Policies regarding academic integrity. Refer to the Penn State Berks Campus Student Handbook, or locate the document on Penn State’s website, which can be accessed through any computer terminal connected to the PSU Center for Academic Computing. Academic integrity is defined as the pursuit of scholarly activity free from fraud and deception. Academic dishonesty includes, but is not limited to: cheating, failure to protect your work from others (or facilitating acts of academic dishonesty by others), plagiarism, fabrication of information or citations, unauthorized prior possession of examinations, submitting the work of another person or work previously used without informing the instructor, or tampering with the academic work of others. A student charged with academic dishonesty will be given oral and written notice of the charge by the instructor. If the student feels that they have been falsely accused, they should seek redress through informal discussions with the instructor (first), division or department head, dean, or CEO. If the instructor believes the infraction to be sufficiently serious to warrant referral of the case to the Office of Conduct Standards, or result in a grade of â€Å"F† for the student for the course, the student and faculty instructor will be afforded formal due process procedures outlined in the University Rules and Policies mentioned above. Academic dishonesty will be dealt with strictly and in accordance with Pennsylvania State University policy. Disclaimer: The class schedule, policies, statements, and assignments in this course are subject to change in the event of extenuating circumstances or by mutual agreement between the instructor and the students. **** Weather Emergency: Call 610-396-6375 for up-to-date Berks Campus information. **** – page 4 – Date: Jan Jan Jan 7 9 11 M W F Topic: Introduction and course administration Introduction to soil science Introduction to soil science (continued) Textbook Chapter: 1 1 1 Jan Jan Jan 14 16 18 M W F Soil formation Soil formation Soil formation 2 2 2 Jan Jan Jan 21 23 25 M W F NO CLASS – Martin Luther King Day Soil classification Soil classification –3 3 Jan Jan Feb 28 30 1 M W F Soil classification Exam #1, chapters 1, 2, 3 Soil physical properties 3 –4 Feb Feb Feb 4 6 8 M W F Soil physical properties Soil physical properties Soil physical properties 4 4 4 Feb Feb Feb 11 13 15 M W F Soil water Soil water Soil and the hydrologic cycle 5 5 6 Feb Feb Feb 8 20 22 M W F Soil and the hydrologic cycle Soil aeration and temperature Soil aeration and temperature 6 7 7 Feb Feb Mar Mar Mar Mar Mar 25 27 1 411 13 15 M Clays and soil chemistry W Exam #2, chapters 4, 5, 6, 7 F Clays and soil chemistry 8 NO CLASS – Spring Break M Clays and soil chemistry W Soil acidity and other properties F Soil acidity and other properties 8 –8 Mar Mar Mar 18 20 22 M W F Soil biology and ecology Soil biology and ecology Soil biology and ecology 10 10 10 Mar Mar Mar 25 27 29 M W F Soil organic matter Soil organic matter Soil organic matter 11 11 11 Apr Apr Apr 1 3 5 M W F Soil fertility Exam #3, chapters 8, 9, 10, 11. Soil fertility 12 –12 Apr Apr Apr 8 10 12 M W F Nutrients management and fertilizers Nutrient management and fertilizers Nutrient management and fertilizers 13 13 13 Apr Apr Apr 15 17 19 M W F Soil erosion Soil erosion Soil erosion 14 14 14 Apr Apr Apr 22 24 26 M W F Soil and chemical pollution Soil and chemical pollution Soil and chemical pollution 15 15 15 8 9 9 ************ April 29 – May 3: Final Exam Week (Exam #4, chapters 12, 13, 14, 15). ************

Are the cooling processes immediately after resuscitation beneficial Research Paper

Are the cooling processes immediately after resuscitation beneficial in the pre-hospital settings - Research Paper Example Are the cooling processes immediately after resuscitation beneficial in the pre-hospital settings? As the research aims to study the success of the cooling process after resuscitation in the pre-hospital settings; thus, researchers have evaluated that hypothermia is induced in pre-hospital setting to deal with the comatose cardiac arrest patients. It has been found that many researches evidenced favorable results concerning induction of hypothermia after cardiac arrest to initiate and effectively practice the efficient method; it promotes the best neurological outcome at discharge suggested by professionals. Authors of the study have included experiences and viewpoints of the participants (population) who had comparable baseline characteristics. Also, to deeply study the experience of the population authors had intended to explore if the body temperature decreases before the arrival of cardiac patient at the hospital; how it will impact the treatment procedure. So, they have explored that a decrease in patient's body temperature is positively effectively, safe and feasible for the health practitioners and also the cardiac arrest patient feel encouraging difference in his/her health condition. Although, researchers have not intended to include adverse influence of induced hypothermia in the findings, but the meta-analysis reveals underpins that in some cases induced hypothermia can cause negative effects on heart rate, blood pressure, pulse oximetry and chest radiograph. Furthermore, from another outstanding piece of medical literature researchers have noted that decrease in core tempera ture of 0.8 degree Celsius can point out a quick infusion of greater volume, ice-cold intravenous fluid decrease temperature as soon as the patient arrived at the healthcare centre (Nichol, Thomas, Callaway, & Hedge, 2008). Also, researchers have included experiences of patients out of the hospital and effectiveness of the cooling process immediately after resuscitation. For the evidence (Kamarainen, Virkkunen, & Tenhunen, 2009) has been analyzed, which stated that hypothermia group was observed to experienced low temperature at the time, when they arrived at the hospital in comparison with the control group. With the analysis of this study, authors observed no negative influences of hemodynamic instability or pulmonary edema and this approach of the cooling process was proved to be safe and effective for better health outcomes of the cardiac patients. Review of Castren (2010) study helps authors to explore data related to pre-hospital intra-arrest transnasal evaporative cooling. Th is study evidenced the safety, feasibility, and cooling efficiency of induced hypothermia within pre-hospital settings. Additionally, positive impact of cooling on neurological experiences of the patient has also been witnessed by Castren (2010). However, Castren (2010) strongly considered that factors identified have adverse effects of the cooling procedures on blood pressures, heart rate, chest x-ray, and pulse oximetry. Other studies such as Kim, Olsufka, & Maynard (2007) also evidenced the safety and feasibility of pre-hospital cooling; however, this study strongly suggested that esophageal temperature is important to note down at randomization and upon the

Risk Factors of Culture Research Paper Example | Topics and Well Written Essays - 2000 words

Risk Factors of Culture - Research Paper Example â€Å"Business has†, Ball & Wendell submit, â€Å"entered the era of the one-world market. Increasingly, companies are going overseas to attain sales and profits unavailable to them in their home markets.† (1993:6) In addition, since technological revolution has made communication and traveling very fast and speedy, it has also become very convenient for the individuals to travel to even the remotest corners of the globe for business, education and employment purposes. Consequently, the fast means of traveling have brought the nations closer to each other and have paved the way towards the formation of diversified corporate culture particularly in the USA, China and the Western World. As a result, the individuals having different cultural backgrounds are now working shoulder to shoulder with one another under one roof in various corporate firms as workers and employees, which has given birth to the idea of cultural amalgamation and outsourcing. Thus, cultural amalgamati on has altered the entire corporate atmosphere from top to bottom, where the professionals belonging to different racial, ethnic and religious groups have to work as colleagues, bosses and sub-ordinates under one and the same environment. Not only this that the businesses have witnessed imperative boom and escalation in the aftermath of cultural diversification, and has proved extremely profitable for the companies, but also such a profound development has turned out to be beneficial for the consumers and end-users, because the incurring of the global talent has given a go to the manufacturing of innovative products and wide range of choice available for the consumers in the market. Consequently, the concept of universal co-existence has helped out in respect of mitigating the prejudices like nationalism and regionalism, and businesses observe unabated flourishing at global level. In the same way, there have appeared inevitable risks of some negative impacts too

Banksy Graffiti Work Essay Example | Topics and Well Written Essays - 1000 words

Banksy Graffiti Work - Essay Example Banksy’s Biography Although there was recognition of signature style and the pseudonym of Banksy, no one knew for sure about Banksy. However, some information regarding Banksy gained wide acceptance, for example, people accepted that Banksy is from Bristol, United Kingdom. Banksy graffiti started in early 1990s and began to gain widespread infamy around 2003. He was born in 1974 and sports a tooth of silver (Brian 1). Over the years, Banksy refused to reveal his real name or to be interviewed in person (Brian 2). Among the social issues Banksy addresses through his art are issues on capitalism, poverty, war, and governments. On several occasions, Banksy’s work can be associated with vandalism, and many individuals said that Banksy should be prosecuted (Jencks et.al 90). The talents of Banksy’s are not limited to paint and pencil drawing; he has been accountable for various social commentaries which involved replacing Paris Hilton CDs with his own created CDs. He has also sneaked his personal work into numerous art museums. Banksy opposes the organized art world, although he now creates some convectional work. Many people applaud Banksy’s work, but those who criticize him say that his work oversimplifies issues to appeal to the masses (Hatch and Hatch 56). Synopsis and Visual Description of Banksy Work Banksy artist work involves stenciling, painting, and drawing. Banksy started his creative artwork when he was a young boy at his home in Bristol, where he graced the walls of buildings near his home. Banksy original arts may be seen on walls of buildings around the world. Street art is in most cases considered a crime; therefore, street artists use stencils so that they can be able to work quickly. Banksy worked ahead by creating the stencils; then he went to the street and sprayed the stencils. Banksy’s talent and his message involve urban art and traditional paper-and pencil territory. Banksy was a butcher, and he started his graffiti work during the aerosol boom in Bristol in late 1980s (Jencks et.al 98). Banksy started his freehand graffiti work in 1992-1994 where he was one of Bristol’s DryBreadZ Crew (DBZ). His inspiration came from local artists, and he used stencils as components of his freehand pieces. He turned to stenciling in 2000, after he realized it took less time to complete a piece and he was hiding from the police. His stencils feature humorous and striking images occasionally combined with slogans (Hatch and Hatch 65). The messages of Banksy work are usually anti-capitalist, anti-war, or anti-establishment. Subjects include monkeys, rats, children, soldiers, policemen, and the elderly. In late 2000, he toured Melbourne and Sydney, Australia where he met recluse James DeWeaver and Gen-X pastellist, visual activist in Byron Bay. At the Arts Factory Lodge toilet, he stenciled a parachuting rat with other clothes pin on nose. He was behind the cover art of 2003 Blur’s Think Tank album. In July 2002, Banksy had his first show in Los Angeles at 33 1/3 Galleys. In Turf War show held in a warehouse in 2003, Banksy painted on animals. Later he started producing subverted painting; an example is Monet’s Water Lily Pond, modified to include urban detritus such as garbage and shopping trolley suspended in its reflective water s among other paintings. In 2005, these Banksy oil paintings got displayed

Essay about globalization Example | Topics and Well Written Essays - 250 words

About globalization - Essay Example Where there is a wide range of positive effects of globalization, a variety of negative effects also exist, particularly on the local culture. Globalization has negative effects on culture in many aspects, but the greatly affected ones are food, traditions, and social values. According to The Levin Institute report (n.d), globalization has encouraged production and distribution of goods and services to people generating an access to products that were otherwise difficult to get. However, such transition has affected the viability of locally made products as well as those who manufacture them. The exposure to foreign cultural goods frequently brings about changes in local culture, values and traditions of Qatar. People of Qatar are greatly persuaded by the expansion of trade in cultural products as they are exposed to foreign cultures. In other words, gradually, foreign culture is percolating into the traditional culture of Qatar which has changed the local culture, values and traditions as a result people are undermining their own cultural identity. Due to globalization, a transition is observed in celebration of local festivals- Eid, Ramadan, Art festival where local artists display their talents. People of Qatar are greatly influenced by foreign culture and introduced celebration of some festivals such as mother’s day in a grand manner which was actually not the part of Qatar tradition. Thus, a drift is observed in local tradition and festivals as these are considered to be old fashioned, in fact, inclination and adaptation to foreign culture is

Description of pictures Essay Example | Topics and Well Written Essays - 1250 words

Description of pictures - Essay Example There is a beautiful bunch of budding flowers in the left corner of the picture and they are also placed on the woman’s side. These flowers symbolise love. On the right side of the picture is a vase containing maize cobs. Apparently, these cobs have been placed on the side where the husband is and these may symbolise farming. One striking thing in the picture is that it can be noted that the sun is rising in the distant horizon and it seems to be rising in the hearts of the man and the women. The rising sun in the hearts of the man and husband is a ray of hope that all be well for them since it looks like they are silently praying for their kid. The picture is colourfully designed and it is placed on a wall since there is also a white paper stuck on the wall on its right side. Picture 2 Picture two above shows two people, a man and a woman riding fat horses. The man is riding on horse that is whitish in colour while the woman is riding on a horse with equally the same colour b ut is dotted. These two people seem to be riding in the opposite direction since the picture only depicts their backs. They are both wearing brown hats and the woman’s hat seems to be decorated two items which look like flowers. The two people in the picture are both wearing jerseys. ... The landscape is brown in colour which implies that it is an arid place that does not have any vegetation. The background colour in the picture as well as the colour of the sky is orange which may be caused by the rising sun. It seems that these people are riding opposite the direction of the rising sun. Picture 3 Picture three above shows a large body of water that looks like an ocean. The water stretches beyond the reach of the sky and this site is very common when one is standing at the edge of the sea. The eye cannot see beyond the horizon of the ocean. The colour of the water is green and it seems that there are plants of different colours floating on top of the water. Some of the plants are green while some of them are blue. A closer look at the picture shows that it is moving in ripples of turbulent waves. This situation usually happens when the weather conditions are windy such that there are waves in the sea. The other interesting thing about the picture is that it is not co mprised of any solid physical feature like mountains which shows that it was meant to depict a site of an ocean. In most cases, water in the ocean is not stable especially in windy conditions. The plants in the ocean usually float on top of the water and in most cases, they beautify the sea. The picture is colourfully designed such that it requires special attention in order to figure out what it represents. Picture 4 In picture three above, it seems that there people. Two of them are wearing similar clothes which are brown in colour and they seem to be wearing black belts. One interesting thing about this picture is that the two men seem to be sprawling on the ground and they are agonising in pain.

Precis Essay Example | Topics and Well Written Essays - 500 words - 2

Precis - Essay Example Enhancement of human assisted migration gives the best solution for preventing the extinction of surviving species in our ecosystem. If the climate change report predictions of 2 to 6 degrees Celsius of warming rate for the twenty century were true, then there would be minimal time for the stranded species to shift to better habitats unless there is human intervention. Many consider it scary and risky to carry and bring these outside species into the communities that they can flourish. While others consider it being a much more risk when the species do not adapt to the new habitats they are taken and also claim the impossibility of moving all the species together to their new ecosystem. If the species were to be left to try and adapt the harsh climates it would lead to more of the species getting to extinction which is a more risk than taking them to better places. Townsend Peterson lead a team at the university of Kansas which created a model which predicts that species turnover due to local die offs and new arrivals will exceed 40 percent in many places due to the harsh climate change. The team took a population of 1870 species of insects, birds, and mammals across Mexico and based their arguments on the projections of the climate changes in the year 2055. This team published their model in Nature in order to give people a clear view of the predictions that have already begun in several areas and take the precautions so as to protect the existing species from die offs for instance, the die offs that have withered juniper-pinon woodlands across the American Southwest. The region suffered from drought in 1950s and again starting several years ago (Douglas ,6). Future predictions can be made by the use of models and since the climate models predict increasingly frequent drought in the Southwest, the species there will either die off or migrate. Harsh climatic conditions

Description of pictures Essay Example | Topics and Well Written Essays - 1250 words

Description of pictures - Essay Example There is a beautiful bunch of budding flowers in the left corner of the picture and they are also placed on the woman’s side. These flowers symbolise love. On the right side of the picture is a vase containing maize cobs. Apparently, these cobs have been placed on the side where the husband is and these may symbolise farming. One striking thing in the picture is that it can be noted that the sun is rising in the distant horizon and it seems to be rising in the hearts of the man and the women. The rising sun in the hearts of the man and husband is a ray of hope that all be well for them since it looks like they are silently praying for their kid. The picture is colourfully designed and it is placed on a wall since there is also a white paper stuck on the wall on its right side. Picture 2 Picture two above shows two people, a man and a woman riding fat horses. The man is riding on horse that is whitish in colour while the woman is riding on a horse with equally the same colour b ut is dotted. These two people seem to be riding in the opposite direction since the picture only depicts their backs. They are both wearing brown hats and the woman’s hat seems to be decorated two items which look like flowers. The two people in the picture are both wearing jerseys. ... The landscape is brown in colour which implies that it is an arid place that does not have any vegetation. The background colour in the picture as well as the colour of the sky is orange which may be caused by the rising sun. It seems that these people are riding opposite the direction of the rising sun. Picture 3 Picture three above shows a large body of water that looks like an ocean. The water stretches beyond the reach of the sky and this site is very common when one is standing at the edge of the sea. The eye cannot see beyond the horizon of the ocean. The colour of the water is green and it seems that there are plants of different colours floating on top of the water. Some of the plants are green while some of them are blue. A closer look at the picture shows that it is moving in ripples of turbulent waves. This situation usually happens when the weather conditions are windy such that there are waves in the sea. The other interesting thing about the picture is that it is not co mprised of any solid physical feature like mountains which shows that it was meant to depict a site of an ocean. In most cases, water in the ocean is not stable especially in windy conditions. The plants in the ocean usually float on top of the water and in most cases, they beautify the sea. The picture is colourfully designed such that it requires special attention in order to figure out what it represents. Picture 4 In picture three above, it seems that there people. Two of them are wearing similar clothes which are brown in colour and they seem to be wearing black belts. One interesting thing about this picture is that the two men seem to be sprawling on the ground and they are agonising in pain.

Students Persistent Failure in English Language Examinations in Nigeria Essay Example for Free

Students Persistent Failure in English Language Examinations in Nigeria Essay Abstract Education is now a global product with institutions worldwide competing for students and finding ever more creative ways to satisfy student needs and preferences. The optimism and belief in educational progress has gingered the new wake of marketing approaches that boarder on how to properly deal with the intricate issues of qualitative educational service, value as well as customer satisfaction. With the continuing rise in the preference for flexible distance learning, educational institutions are finding that when students and faculty have significantly different cultural backgrounds and learning styles that the expectations of the learning experience can be unfulfilled. Today in Nigeria, education is the responsibility of government, religious organizations as well as private individuals, although in recent years, the private sector has entered the market providing educational services at all levels. There are over 90 universities in Nigeria with more than 2.000.000 students enrolled in these universities. Of these students, less than 100,000 are registered in the National Open University of Nigeria which is the largest of the universities that provide distance education in the country. With such large student numbers, competition between the public and private universities for students has intensified particularly over the last decade. As a consequence, the need to develop strategies for attracting students has become more important. The contribution of technologies to education processes has been immense with students and faculty each learning to adapt to an environment of continuous change and opportunities. This paper therefore, seeks to explore the marketing approaches that could galvanise the growth of the Open and Distance learning institutions, and is subsequently predicated on the view that a competitive advantage in marketing of the Open and Distance learning programmes can be attained by customizing learning experiences for students in a pro-active and constructive way. INTRODUCTION The fast competition that is taking place in the current global market has affected the educational sector. In Nigeria for instance, it has been observed that when education is taken for granted not only the state institutions providing conventional education are prevailed. Starting from the early 1990’s higher education has been provided by either public or private universities either conventionally or extensively. The increase in the products and services that are provided by different parties has affected the educational institutions and the power of marketing communications is utilized in order to pull more customers both by private and state institutions. The marketing of education is a controversial issue. Although the opinions on the signification of the educational institution as a product and the students as the customers still remains arguable the transformation of the instruction process as a student-based model requires the utilization of the marketing opportunitie s are used. Teaching has been increasingly developed as a learner-centered model, shaping the process as a life-long learners experience to match their existing knowledge and skills is crucial. At the open and distance education institution level, being market oriented means adapting a client-centered perspective and managing the institution in a way that matches the needs of primary and secondary clients. This student-based model is not much different than the client-based utilization of marketing strategy. In the marketing approach, the needs and desires of the customers are given a primary and major importance so they are treated as â€Å"kings†. When this strategy is employed in the open and distance education, the course programmes and materials are observed to be shaped in accordance with the needs and desires of the students. The multimedia used is also observed to be very common with those that are presented within the most appropriate channels to the students. The customer â€Å"king† then transforms into the student â€Å"king†. Marketing is about achieving organizational goals, and these are determined by the values of the organization (its culture) and shape its decision-making. Good marketing techniques will definitely help the Open and Distance learning institutions achieve set goals that will help them identify with those clients for whom they offer an appropriate range of learning opportunities. The objective of this study therefore, is to discuss the notions like advertisement, public relations, personal sales and fairs that make effecting marketing communication strategies possible in a nationwide manner and compare the Open and Distance learning educational institutions in Nigeria and other nations of the world to concentrate on the marketing of effective educational programmes, quality educational service and the appropriate pricing of the educational programmes because these are some of the major approaches that can satisfy the wishes of the consumers of their educational services. WHAT IS OPEN DISTANCE LEARNING (ODL)? Open and Distance Learning is the combination of on-line learning (e-learning) and other distance education delivery methods. It is the introduction, utilisation and application of ICT to enhance open and distance education thus implementing open and distance learning policies in order to make learning activities more flexible and enable these learning activities to be distributed among many learning venues. It is an amalgam of two approaches to different forms of education that focus on expanding access to learning. It is a sort of blended and distributed learning, which incorporate elements of tutor mediated and self-directed and resource-based learning process. The pedagogical shifts from face-to-face traditional way of teaching or even the traditional distance education (called correspondence education) to on-line education is what Open and Distance Learning is all about. It represents significant changes in the assumptions on which teachers, learners and support staff go about their business and to the technological infrastructure and skill base that support the moves. According to Reju S. A. (2007), this type of education is characterised by two factors: its PHILOSOPHY and its use of TECHNOLOGY. The Open and Distance Learning Philosophy aims at removing barriers to education allowing students to study what they want, when they want and where they want. In summing up the Open and Distance Learning Philosophy, it aims at increasing educational ACCESS and increasing educational CHOICE of students. As for the TECHNOLOGY, in order to achieve a complete migration from the post-box and hard text delivery of conventional distance education to on-line education, operators must satisfy at least three preconditions: First, the technical infrastructure needs to be transparent to users. Second, its operational framework must address teaching and learning decisions when it describes its functions. Third, systematic and local professional development in online teaching and learning using a just-in-time and just-for-me approach must be available to academics (Nunan, Reid, Mc Causland 2002 :10) BASIC OPERATING SYSTEM OF ODL INSTITUTIONS CHARACTERISTICS AND ADVANTAGES OF ODL The nature and characteristics of Open and Distance Learning gave it wider opportunities as advantages over the classical and conventional system of Education: †¢ Accessibility – overcoming barriers related to: – Prior academic credentials – Time – Physical location – Financial constraints – Personal characteristics – Social responsibility †¢ Flexibility and easy access to instruction in order to ensure broad availability of educational opportunities to all characterized by: – Frequent admission periods – Self-pacing – Optional support services (tutoring, counselling, advising) †¢ Learner control over content and structure †¢ Choice of delivery systems: Instruction delivered through a variety of media including print and other information communication technologies to learners, Learners have control over the course delivery system(s) that suits their purpose †¢ Accreditation – characterised by: †¢ Recognition of courses accredited by other institutions for transfer of credit. †¢ Opportunities for learners to â€Å"challenge† courses for credit. †¢ Provision for â€Å"experiential learning†. †¢ Instruction by a mode other than the conventional face-to-face method †¢ Physical separation between the teacher and the learner †¢ Openness disregard age, previous level of academic achievement, and other factors, creating artificial barriers to education as a life-long pursuit in a democratic environment †¢ Cost-effective system of instruction independent of time, location, pace and space †¢ Used for a variety of learning situations: primary, secondary, tertiary, vocational and non-formal education †¢ It allows for wider Range Extension †¢ Thrives on economy of scale †¢ It is weapon of mass instruction †¢ ODL is more suited to Adult Learners †¢ It democratises and liberalises education †¢ It is more of learner centred and learner friendly programme which includes all in its planning and execution †¢ Focused on QA, well designed instructional packages, student support: It gives learners Qualitative Education and Course Range. VISIBLE PROBLEMS THAT COULD RESULT TO FALL OF SALES AND PATRONAGE IN ODL SYSTEM A good marketing strategy has two parts. The first includes an overview of your industry and how your company fits within it. It identifies who your marketing should be targeted at and what challenges you may face when trying to read your target audience. This part also helps you hone in on your specific marketing goals (i.e. increase client base by %). The second part is all about what you will do to reach to overcome the challenges identified in part one and how you will reach your goals (i.e. develop brochure/ website, etc.) The following issues can create a fall of patronage in the Open and Distance learning system. †¢ Poor quality educational service, poor value and customer dissatisfaction. †¢ Poor and inadequate designing of educational programmes. †¢ Unnecessary overpricing of educational programmes †¢ De-emphasising quality, especially service quality †¢ Regular students frustration in learning how to get on-line (especially for novices). †¢ Time lapse between student input and feedback -Time lapse between need for learner support and resolution †¢ Occasional internet provider downtime (server usually inaccessible to students) †¢ Student become less active and less self-directed in the learning environment which depends largely on individual motivation and initiative. †¢ Occasional feelings of isolation- Potentially less group support for learners leading to isolation and possible non-completion of programme †¢ Instructional design for group activities and group interaction more demanding on the instructor †¢ Demands large effort and cost to develop appropriate materials †¢ Demands large effort to create and maintain the technological infrastructure When these problems persist, the message becomes very clear; ‘Distance Education is not for everyone’. – Unfortunately, the problems becloud the fact that Open and Distance learning is not for undisciplined learners nor inflexible instructors. QUALITY ASSURANCE AND GOOD MARKETING STRATEGY AS PANACEA TO ADDRESS PROBLEMS OF FALL OF SALES AND PATRONAGE IN ODL SYSTEM What is Quality assurance? According to Wiley (2009), Quality assurance, or QA for short, refers to a programme for the systematic monitoring and evaluation of the various aspects of a project, service, or facility to ensure that standards of quality are being met. It is important to realize also that quality is determined by the program sponsor. QA cannot absolutely guarantee the production of quality products, unfortunately, but makes this more likely. Two key principles characterise QA: fit for purpose (the product should be suitable for the intended purpose) and right first time (mistakes should be eliminated). QA includes regulation of the quality of raw materials, assemblies, products and components; services related to production; and management, production and inspection processes. It is important to realize also that quality is determined by the intended users, clients or customers, not by society in general: it is not the same as expensive or high quality. Even goods with low prices can be considered quality items if they meet a market need. QA is more than just testing the quality of aspects of a product, service or facility, it analyzes the quality to make sure it conforms to specific requirements and comply with established plans. Accuracy of Quality Assurance There is an extensive process of trial and error in order to ensure quality assurance. By the end of the trials you arrive at an acceptable process that helps you decide the reliability and efficiency of the sample. The process involves meeting specifications such as performance measures and depends on environment operation. The cost of resulting in failure is very high which result in the process of Quality Assurance to be extensive and it is acceptable to delay production until all tests are done and double-checked. Steps for Quality Assurance Process †¢ Test previous article †¢ Plan to improve †¢ Design to include improvements and requirements †¢ Manufacture with improvements †¢ Review new item and improvements †¢ Test new item The process for Quality Assurance is very rigorous and requires a lot of testing and planning. The team or firm has to comply with previous requirements, implement new requirements and improve the old item. Other than following requirements, the team or firm has to comply with consumers needs. WHAT IS MARKETING? Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Simply stated, marketing is everything you do to place your product or service in the hands of potential customers. It includes diverse disciplines like sales, public relations, pricing, packaging, and distribution. In order to distinguish marketing from other related professional services, S.H. Simmons, author and humorist, relates this anecdote. If a young man tells his date shes intelligent, looks lovely, and is a great conversationalist, hes saying the right things to the right person and thats marketing. If the young man tells his date how handsome, smart and successful he is thats advertising. If someone else tells the young woman how handsome, smart and successful her date is thats public relations. You might think of marketing this way. If business is all about people and money and the art of persuading one to part from the other, then marketing is all about finding the right people to persuade. Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives (a fair profit for supplying a good product or service). Yet the most brilliant strategy wont help you earn a profit or achieve your wildest dreams if it isnt built around your potential customers. A strategy that isnt based on customers is rather like a man who knows a thousand ways to make love to a woman, but doesnt know any women. Great in theory but unrewarding in practice. If you fit the classic definition of an entrepreneur (someone with a great idea whos under-capitalized), you may think marketing is something you do later after the product is developed, manufactured, or ready to sell. Though it may feel counter-intuitive, marketing doesnt begin with a great idea or a unique product. It begins with customers those people who want or need your product and will actually buy it. Entrepreneurs are in love with their ideas, and they should be. After all, why would anyone commit their energy, life savings, and no small part of their sanity to anything less than a consuming passion. Because entrepreneurs are passionate about their idea, product, or service, they innocently assume other people will feel the same. Heres the bad news it just doesnt work that way! People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of peoples perceptions. Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Entrepreneurs need to be aware of many other contexts, such as social and economic trends or governmental regulations, which well discuss another time. People dont just buy a product. They buy the concept of what that product will do for them, or help them do for themselves. People who are overweight dont join a franchise diet center to eat pre-packaged micro-meals. They buy the concept of a new, thin, happy and successful self. Before you become consumed with entrepreneurial zeal and invest your life savings in a new venture, become a smart marketer. Take time at the beginning to discover who your potential customers are, and how to effectively reach them. Without a plan, your entrepreneurial dream is really wishful thinking. While a marketing plan can be a map for success, remember that the map is not the territory. A strategy that ignores the customer isnt an accurate reflection of the landscape. A good marketing plan can help you focus your energy and resources. But a plan created in a vacuum, based solely on your perceptions, does not advance the agenda. Thats why market research, however simple or sophisticated, is important. Just keep in mind that research attempts to predict the future by studying the past. It reveals what people have done, and extrapolates what people might do not what people will do. Planning is imperative, research is important, but theres no substitute for entrepreneurial insight. After all, as Mark Twain wrote, You cannot depend on your eyes when your imagination is out of focus. Marketing strategy’ Wikipedia dictionary defines ‘Marketing strategy’ is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Services marketing Services marketing, as the label suggests, relates to the marketing of services, as opposed to tangible products (in standard economic terminology, a tangible product is called a good). A typical definition of a service (as opposed to a good) is thus: †¢ The use of it is inseparable from its purchase (,i.e. a service is used and consumed simultaneously) †¢ It does not possess material form, and thus cannot be smelt, heard, tasted, or felt. †¢ The use of a service is inherently subjective, in that due to the human condition, all persons experiencing a service would experience it uniquely. As examples of the above points, a train ride can be deemed as a service. If one buys a train ticket, the use of the train is typically experienced concurrently with the purchase of the ticket. Moreover, a train ride cannot be smelt, heard, tasted or felt as such. Granted, a seat can be felt, and the train can be evidently heard, nonetheless one is not paying for the permanent ownership of the tangible components of the train. Services (by comparison with goods) can also be viewed as a spectrum. Not all products are pure goods, nor are all pure services. The aforementioned example of a train ride can be deemed a pure service, whilst a packet of potato chips can be deemed a pure good. An intermediary example may be a restaurant (as the waiter service is intangible, and the food evidently is tangible in form). VARIOUS STRATEGIES AND APPROACHES OF GOOD MARKETING THAT COULD HELP IN GROWTH OF SALES AND PATRONAGE OF ODL PROGRAMMES It is the explicit recognition of the tensions between old and new learning styles which our paper seeks to highlight as the basis for attaining a marketing advantage. To allow students to learn in styles that commence with recognition of diverse foundations provides an environment where students are given greater opportunity for academic success. The view that all students can be blended into one learning environment as though one stylized type of pedagogy would be suitable for all students in a mixed cohort, presumes that a standardized approach to learning is indeed appropriate. The concept of ‘one size fits all’ education may have been appropriate in old economies where students represented a homogenous group from the same cultural group with a known entry level skill set. Where students do not fit this form of stereotyping it makes sense to approach the task of designing an appropriate learning environment which suits the majority of learners. Eisner also claims that communication and multiple intelligence literature suggest that effective teaching involves reaching students, and that reaching students involves taking their frames of reference into account. Knowing where our students are coming from and meeting them there may increase the chance that students will absorb the information we seek to teach (Eisner 2003, 34-5). Indeed, the arrival of technologies to supplement, enable, enrich and mediate learning experiences challenges traditional education pedagogies. To actively respond to such pressures in a way that is positive can contribute to academic outcomes. Businesses and governments have called into question the relevance of quality of the education that has been provided by post-secondary institutions as well as their continued ability to deliver education in a manner that the new forces of the globalizing marketplace would deem efficient (Montgomery, L., M. Canaan, J., E.) (2004). Nagy (2007) demonstrated via a case study that student outcomes could be dramatically improved by specifically recognizing the needs of the cohort and tailoring assessment tasks to suit the cohort. This style of customization is a reaction to market needs in a proactive way to ensure that student success is achieved without variation in the quality or content of course design. To take this analysis one step further, for a chosen unit of study where it is known that the student population incorporates variable educational foundations within the student population, a university could recognize this variation and provide 2 streams of learning for the same material using alternative pedagogies to achieve outcomes. One alternative could embrace student centered learning and the other teacher centered learning. Each of the alternatives may then employ the best practice pedagogies appropriate to the identified style of learning, and utilize different assessment strategies. Students are then free to choose which alternative learning environment best suits their learning foundations and preferences, at the commencement of the subject. This approach has the potential to promote a more confident attitude to learning with less alienation from the learning environment, greater student self esteem and improved learning outcomes. The term learning styles is used as a description of the attitudes and behaviors which determine an individual’s preferred way of learning. Some students tend to focus on facts. Some respond strongly to visual forms of information; others are able to learn more from verbal forms written and spoken explanations. Some prefer to learn actively and interactively; others function more introspectively and individually. No one learning style is better than another; it is simply that people learn in different ways. The best learning style is the one that works for an individual in a particular situation. Those universities with sufficiently large and diverse student cohorts may be able to further refine a process of variable pedagogies. Costs would not be significantly different and yet the provision of alternative learning experience can be employed for both on campus and distance education institutions representing a way of marketing subjects that may entice particular students to particular universities. Our suggestion places the emphasis back on the student; with the student selecting the mode of learning best suited to their personal learning style. These choices made available to students can thus be regarded as part of a suite of marketing tools that universities can make use of. Generally, action must be taken to develop a complete marketing program to reach consumers (life-long learners) by using a combination of factors which can be referred to as the 4P’s. The 4 P approach to marketing includes product, price, place and promotion are illustrated as follows: Product: It is a good, service or idea that the consumers need for satisfying their wants. Physical product can be described in terms of its physical characteristics and is what most people actually think of as the product Sussane and Chris(2010) suggest that education is a product, and see distance education as a product instead of a tool for distributing education. They say that in order to most efficiently use our resources, the needs of the student/consumer should be assessed. By doing so, we can learn from the students and then apply that knowledge to attract future students while meeting the needs and improving upon the services offered to the current students. The products have a different name, logo, color and physical attributes. We can say that Distance Education institution is a brand and a brand is a way of differentiating one product from another; the greater the perceived similarity of products, the more important the brand in establishing the differences. Some schools will clearly feel that they are different from others, or that the market perceives differences, which makes it less important for them to establish their corporate identity (Galbraith, K. 2003). Price: This concept embodies more than a value that someone will pay for it. The meaning associated with price changes is contextual. Institutions have different pricing policies and all institutions compete against each other to increase their application and enrollment rates. Pricing policies will impact student choice between institutions. Place: It is a means of getting the product into the consumer’s hands. The personality of the place sends messages to the target audience. The vehicle which is used to reach the students can be a physical location or a virtual space where the connection speed of internet used, e-mail, can serve as a differentiating mechanism. Promotion: Promotion is a means of communication between the seller and buyer. It includes advertising, public relations, personal selling, publicity, and sales promotions. If one higher education institution wants to enroll more students than other, it will need to use corporate advertising or engage in activities that create a liaison between the students and the institutions. Publicity provides media coverage to the institutions and visibility can create confidence about an institutions reputation and quality perceptions. Marketing initiatives include print based products and internet-based advertisements, brochures, and word-of-mouth (WOM) communication. According to Buttle (1998: p. 242) WOM has been shown to influence a variety of conditions: awareness, expectations, perceptions, attitudes, behavioral intentions and behaviour. Because of these factors positive WOM may affect the awareness of the open and distance university and this awareness can turn the behavioral intentions of students. Fairs are also benefited to communicate with the students. Every year education fairs should be organized and all universities that run distance learning programmes should be represented. Where the cost of registration is same between universities, the image of the university plays an important role in the process of selecting that university. The image consists of two criteria. One of it is tangible criteria like, academic staff, profile of the graduated, facility of the university, curriculum, and opportunity for internship etc. Intangible criteria are good or bad experiences about university, negative or positive WOM. Internally developed strategy Broadcasting is the distribution of audio and/or video signals which transmit programs to an audience. Receiving parties may include the general public or a relatively large subset of the whole, such as children or young adults. Here, the FM station of NOUN becomes important. In his essay, John Durham Peters wrote that communication is a tool used for dissemination. Durham stated, â€Å"Dissemination is a lens- sometimes a usefully distorting one- that helps us tackle basic issues such as interaction, presence, and space and time†¦on the agenda of any future communication theory in general† (Durham, 211). Dissemination focuses on the message being relayed from one main source to one large audience without the exchange of dialogue in between. There’s chance for the message to be tweaked or corrupted once the main source releases it. There is really no way to predetermine how the larger population or audience will absorb the message. They can choose to listen, analyze, or simply ignore it. Dissemination in communication is widely used in the world of broadcasting. Broadcasting focuses on getting one message out and it is up to the general public to do what they wish with it. Durham also states that broadcasting is used to address an open ended destination (Durham, 212). There are many forms of broadcast, but they all aim to distribute a signal that will reach the target audience. Broadcasting can arrange audiences into entire assemblies (Durham, 213). Effective use of the University website According to Ms.Bindu Rathore, CEO WebTotal Marketing, Many Educational Institutions have a website, but they don’t know how to combine offline and online marketing to increase their profits and reduce their advertising costs. She therefore recommended that the concept WebTotal Marketing is now available to help such Educational institutions to have a complete web marketing system so they can enhance their brand and attract more prospect students at an affordable cost.† This postulation is basically predicated on the fact that students have become very Internet savvy these days and are cautious in their selection of institutions of higher learning. They actively participate in forums and group discussions along with feedbacks from past students to analyze a particular college or university before they make their decision. University Publications The word publication means the act of publishing. To publish is to make content available to the public. While specific use of the term may vary between country, it is usually applied to text, images, or other audio-visual content on any medium, including paper or Electronic publishing forms such as websites, E-books, Compact Discs and MP3s. THE ROLE OF PUBLIC RELATIONS, GIFT ITEMS/SOUVENIRS, EVALUATION (of process, input and products) AND AFTER-SALES-SERVICES IN GOOD MARKETING Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts are articles of merchandise that are branded with a logo and used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event. These items are usually imprinted with a companys name, logo or slogans, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns. The giving of gifts goes back throughout the hostory of man. Gifts would be, and still are, given for various reasons including: to welcome, for appreciation, and for celebration. In the late 20th century a new industry evolved around the concept of giving gifts. Industry and commerce recognised the benefits that could be gained by a company and corporate organisation in giving gifts to existing and prospective customers. Promotional merchandise is now used globally to promote brands, products and corporate identity. They are also used as giveaways at events like exhibitions and product launches. Almost anything can be branded with a company’s name or logo and used for promotion. Common items include t-shirts, caps, key chains, posters, bumper-stickers, pens, mugs, or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total. Most promotional items are relatively small and inexpensive, but can range to higher-end items; for example celebrities at film festivals and award shows are often given expensive promotional items such as expensive perfumes, leather goods, and electronics items. Companies that provide expensive gifts for celebrity attendees often ask that the celebrities allow a photo to be taken of them with the gift item, which can be used by the company for promotional purposes. Other companies provide luxury gifts such as handbags or scarves to celebrity attendees in the hopes that the celebrities will wear these items in public, thus garnering publicity for the companys brand name and product. Brand awareness is the most common use for promotional items at 12.59%. Other objectives that marketers use promotional items to facilitate include employee relations and events, tradeshow traffic-building, public relations, new customer generation, dealer and distributor programs, new product introductions, employee service awards, not-for-profit programs, internal incentive programs, safety education, customer referrals, and marketing research. Customer service is the provision of service to customers before, during and after a purchase. According to Galbraith, K. (2003). â€Å"Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation. Its importance varies by product, industry and customer; defective or broken merchandise can be exchanged, often only with a receipt and within a specified time frame. Customer service may be provided by a person (e.g., sales and service representative), or by automated means called self-service. Examples of self service are Internet sites. However, In the Internet era, a challenge has been to maintain and/or enhance the personal experience while making use of the efficiencies of online commerce. Writing in Fast Company, entrepreneur and customer systems innovator Wiley, J. made the point that Online customers are literally invisible to you (and you to them), so its easy to shortchange them emotionally. But this lack of visual and tactile presence makes it even more crucial to create a sense of personal, human-to-human connection in the online arena. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organizations ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. CONCLUSION In many countries, open and distance learning methods have become an effective and equitable means of providing learning for people in all situations and of all ages. Our postulation in this paper is that the effective marketing of the operational infrastructure for the delivery of an Open and Distance Learning programme is critical to its success. Yet all too often this element is overlooked or seen as incidental to the design and quality of the distance learning materials and programmes themselves. We then went ahead to address very salient issues that can help the Open and Distance Learning institutions adopt new approaches as regards the rapid strategic marketing of ODL systems that will ultimately lead to increased success in the operation of the system worldwide. These issues include †¢ coming to grips with the socio-cultural drivers of education in the 21st century †¢ anticipating the future and activating the potential of innovation as a prerequisite for outstanding success and †¢ interpreting latent educational needs and effectively creating a demand for the ODL system worldwide. BIBLIOGRAPHICAL REFERENCES Buttle, F. (2005). Word of Mouth: Understanding And Managing Referral Marketing, Journal of Strategic Marketing, (6) 241–254. Eisner, S. P. (2004). The Class Talk Show: A Pedagogical Tool, SAM Advanced Management Journal, Winter 2003, 34 49. Galbraith, K. (2003). Towards Quality Private Education in Central and Eastern Europe, Higher Education in Europe, XXVIII, (4) pp. 539-558. Garrison, D. R. Anderson, T. (2003). E-Learning in the 21st Century, Routledge- Falmer, London. Wiley, J (2009) The Quality Assurance Journal http://www.interscience.wiley.com/journal/15634/home Durham, J. P. (2006) Communication as Dissemination. Communication as†¦Perspectives on Theory. Thousand Oakes, CA: Sage,. 211-22. Montomery, L., M. Canaan, J., E. (2004). Conceptualizing higher education students as social actors in a globalizing world: a special issue, International Journal of Qualitative Studies in Education, 17 (6), 739-748. Nagy, J. (2007). Market forces in higher education: cheating and the student-centred learning paradigm, book chapter in â€Å"Ethical Practices and Implications in Distance Learning† Indira Gandhi National Open University, Simonetta C. Christian V. (2009) Path to a new Prosperity; A new Approach to Marketing. London, Keegan Paul. Suzanne .A. Chris. P. (2010) Managing expectations: effective support systems for distance learning the experience of the Warwick MBA by distance learning. www.effectivemarketing.com

Criminal Law on Omission | Summary

Criminal Law on Omission | Summary The general position in criminal law is that a person cannot be held to be liable for failing to act, unlike someone who deliberately acts. This position is stated by May LJ in R v Miller 1 as unless a duty has been specified by statute or the common law imposes a duty to act in a certain way, then a mere omission to act with nothing more cannot make the person who fails to do something guilty of a criminal offence. However, there are particular categories where liability for an omission can accrue, which will be discussed below, together with various legal academic views either for or against the imposition of a broader form of liability for omissions. Examples of statutes containing terms which provide that a person is guilty if a consequence occurs for either an act or an omission include section 85 of the Water Resources Act 1991, which states that a person is guilty if he causes or knowingly permits a poisonous or noxious substance to enter controlled waters. The Law Commission in its Draft Criminal Code of 1989 states that death caused by such an offence can be caused by an omission 2. In common law, certain obligations have lead to statutory enactments. An example is R v Gibbins and Proctor 3, in which a man and his cohabiting partner deliberately withheld food from the child for whom they had responsibility for, and were held guilty of murder 4. The trial judge found that the couple did so with the wilful and deliberate intention to weaken and cause her grievous injury 5. uch cases have led to section 1 of the Children and Young Persons Act 1933, the definition of which includes neglect and abandonment as well as assault and ill-treatment for a person with custody or care of the child (wider than just natural parents) to be found guilty of a misdemeanour. The qualification of this rule is where the parents or carers take appropriate action to avoid this duty, such as putting into children into foster care. The first important category to consider involves duties arising from a contractual duty. Examples include R v Haines 6, where the ground bailiff failed to ensure proper ventilation of the mine, and the court held that is a person was killed as a result of this failure, he could be held guilty of manslaughter by omission. The test was whether a person using reasonable diligence would have carried out his duty. Cultural Policies for Canada: Film and Video Cultural Policies for Canada: Film and Video Canadian cultural policy Introduction Cultural policy is an act through which a federal government takes measures to encourage or guard activities in areas distinct as cultural. Culture is a wide phenomenon that is associated with vast concepts that include art, law, morals and other capabilities and habits that man has embraced as a member or as part of the society (Jackson Lemieux, 1999, p, 1). Communication also referred to as a mass culture falls under the wide philosophy of culture because mass communication is the latest trend in the modern society (Marsh Harvey, 2006, p, 1). This report will analyze overview of Canadian cultural policies and the country’s film and video cultural policies. More so, the report will outline whether or not the applied film and cultural policies have yielded the needed effects and the alternative measures as recommendations. Overview of Canadian cultural policies Historically, Canadian cultural policies emerged from the overpowering presence of the United States (Jackson Lemieux, 1999, p, 1). Canada demographically borders United States; thus, explaining the reason for the influence that brought in foreign culture and Canadian second language (Marsh Harvey, 2006, p, 1). Prior to culture and language influence, Canadian cultural marketplace is also unbalanced because the Canadians are ardent consumers of American language and culture (Foote, 2011, p, 1). The most hit cultural market is mass communication, where products like books and films available and sold in Canada are produced outside the country for foreign markets; thus, the revenues collected from such sales flow outside Canada (Marsh Harvey, 2006, p, 1). Statistical survey claims that foreign firms account for 46% of domestic book sales, 84% in sound recording industry, 81% magazines edited in English language and 98% of Canadian screen time through movie theatres (Marsh Harvey, 2 006, p, 1). With such inversion from foreign products, Canadian producers have an extremely limited access to their own market (Jackson Lemieux, 1999, p, 1). This practice of open border democracy has become a big challenge for Canada in terms of developing its own heritage, art and cultural industries. Canadian film and video policy In order to curb the aforementioned inversion of the film and production industry, the Canadian government has implemented policies with the aid of agencies that looks forward to protect and enhance its film and production industry (Vallerand, 2013, P, 10). Among the major government agencies is the Department of Canadian Heritage, which oversees the federal audiovisual policy and program activities (Jackson Lemieux, 1999, p, 1). The heritage department ensures that there is a balanced supply chain from inventor to the citizen with an aim of enhancing availability and accessibility of mass products like films to all Canadians audiences. More so, this department takes positive approaches to technological change in order to gain the presented benefits offered by technological advancement (Vallerand, 2013, P, 10). Additionally, the department develops and expands global markets with an aim of sharing Canadian talent and culture with the entire world. The other major step utilized by the Canadian film and video industry is establishing the Canada feature film fund that aims at raising over $97 million between 2010 and 2011 respectively (Vallerand, 2013, P, 12). The objective of this funding is to increase the number of Canadian audiences in theatres for Canadian feature films. More so, the program looks forward to support productions in diverse varieties as well as support established corporations and upcoming talent and above all, create audiences for Canadian productions both globally and within Canada. Prior to the department of Canadian heritage, other government agencies contribute in different areas in support of Canadian film and visual industry. Among these agencies is the National Film Board of Canada (NFB) (Vallerand, 2013, P, 12). This government agency caters for 100% of the production cost and provides mentorship and technical assistance through Filmmaker Support Programs for both the already established and emerging independent filmmakers. Therefore, this agency supports the industry financially and practically by ensuring that the created films are inventive in form and content. On the other hand, Canadian Audio Visual Certification Office (CAVCO) and the Canada Revenue Agency (CRA) are two agencies whose major objectives are to certify the eligibility of film production companies as well as taxing them (Vallerand, 2013, P, 13). Canada’s Policy on Audiovisual Treaty Coproduction is another agency that aims at encouraging both foreign and Canadian producers. The reason behind the encouragement is to pool producers’ creativity, technical ability and financial resources in order to allow them acquire domestic status in their respective countries (Vallerand, 2013, P, 14). With the help of this agency, Canada has currently signed 53 such joint treaties. In addition, Canada has produced approximately 700 film and television programs that granted a total budget production of $4.9 billion (Globerman, 1991, p, 1). Additionally, the National Film Board of Canada is an additional agency responsible for producing and distributing social-issue documentaries and other digital content that provide the world with an exclusive Canadian perspective. On another note, Telefilm Canada is an agency that governs Canada Feature Film Fund as well as marketing and promoting the audiovisual industry and the Canadian feature film. Lastly, the Canadian radio television and telecommunications commission (CRTC) aids in supervising and regulating the Canadian broadcasting and telecommunications systems that currently exceed over 2000 broadcasters (Vallerand, 2013, P, 14) The presence of the aforementioned government and independent agencies in Canada has greatly aided in enhancing the film and video industry in vast ways. Moreover, the policies and regulations that these agencies inflict has ensured that Canada have had the potential to produce and sell its films both within Canada and globally (Jackson Lemieux, 1999, p, 1). These policies have also ensured foreign content do not invade and dominate the Canadian market. Irrespective of the positive outcomes exhibited by agencies and their policies, the Canadian film and video industry seem to lag behind in terms of popularity in the global film market (Globerman, 1991, p, 1). With the presence and influence of the neighboring United States, one would expect Canadian film industry to be among the renowned film producers. However, this is not the case because the Canadian film industry still exhibits numerous challenges that will need comprehensive review in terms of talent and foreign market inventio n (Globerman, 1991, p, 1).This could be the needed intervention because Canada posses the required equipments and financial resources (Foote, 2011, p, 1). Therefore, Canadian film and video policies are effective and they have positively affected the entire industry. Nevertheless, the concerned parties from the industry should cultivate other means that include collaboration with Hollywood counterparts in order to advance its industry towards the needed limelight (Globerman, 1991, p, 1). References Foote, J. (2011). Historical Perspective: Cultural Policies and Instruments. Compendium, Cultural Policies and Trends in Europe. Globerman, S. (1991). Foreign Ownership of Feature Film Distribution and the Canadian Film Industry. Simon Fraser University. Canadian Journal of Communication, 16(2). Jackson, J. Lemieux, R. (1999). The Arts and Canada’s Cultural Policy. Parliament of Canada, Political and Social Affairs Division. Marsh, J. Harvey, J. (2006). Cultural Policy. The Canadian Encyclopedia. Vallerand, C. (2013). Coalition for Diversity. Canadian Coalition for Cultural Diversity.